Burger Route T's & C's





This Competition is in no way sponsored, endorsed or administered by, or associated with Twitter, Facebook or Instagram. You understand that you are providing your information to the Unilever and not to Twitter, Facebook or Instagram. The information you provide will only be used in the event you are selected as a Competition winner or if you have indicated that you would like to receive additional information from Unilever.


1.Competition Period: The Burger Route Competition (the “Competition”) begins April 6, 2017 at 12:00 a.m. UTC +2 and ends June 30, 2017 at 11:59 p.m. UTC +2 (the “Competition Period”).

2.Eligibility: Open to legal ID holders of South Africa, who are 18 years of age or older as of date of entry. Employees of Unilever (the “Sponsor”), Liquorice Advertising (Pty)Ltd, their respective affiliates, parents, subsidiaries, divisions, suppliers, distributors and advertising, promotional and judging agencies (collectively, the “Sponsor and its Administrators”), and its affiliates and each of their respective employees, shareholders, directors, officers, members, assigns and agents and their immediate family members and/or those living in the same household of each are not eligible to participate or win.

3.There Are Two Ways to Enter the Competition: There is NO PURCHASE NECESSARY to participate in the Competition. A purchase does not increase your chances of winning. For a list of participating Burger Route Restaurants in South Africa, visit www.hellmanns.co.za/campaigns/burger-route/.

a.VIA TWITTER/FACEBOOK/INSTAGRAM: During the Competition Period, you may enter via Twitter, Facebook or Instagram by uploading a photo of a burger you tried at a participating Burger Route restaurant with the name of the restaurant (optional) and the hashtag #BurgerRouteZA (collectively, the “Submission”) to receive one (1) entry into the corresponding monthly and weekly random drawings only. If you would like to enter the Competition without purchasing a burger, you may enter via Twitter.com by sharing the Burger Route Competition Website (URL TBC) with the hashtag #BurgerRouteZA and tagging @HellmannsZA (the “tag”) to receive one (1) entry into the corresponding monthly and weekly random drawings only. Competition Entry (defined below) must include the hashtag to be eligible and must be 140 characters or less including the hashtag and tag if entering via Twitter (without a burger photo). Your Submission must be uploaded in accordance with the Twitter Terms of Service (https://twitter.com/tos), Facebook Terms of Service (https://www.facebook.com/terms) or Instagram Terms of Use (http://instagram.com/about/legal/terms/). You must have an Instagram account to enter via Instagram have your account privacy settings set to “Off”.  You must have a Twitter account to enter via Twitter and have your account settings set to “unprotected” or “public”. You must have a Facebook account to enter via Facebook and have your account settings set to “unprotected” or “public”.  By including the hashtag in your Submission, you are agreeing to these Official Rules. Potential winners will be required to show proof of being the authorized account holder of the Instagram, Facebook or Twitter account associated with the Competition Entry, if entering via Instagram, Facebook or Twitter.

Including the name of the restaurant is not required for your entry to be eligible. All entry components submitted and Submissions uploaded (as applicable) shall herein be referred to as (the “Competition Entry”). There is a limit of one (1) Competition Entry per person per day, regardless of method of Competition Entry. For the purposes of this Competition, a “month” is defined as beginning at 12:00 a.m. on the first day of each calendar month and ending at 11:59 p.m. on the last day of each calendar month, except for the first month which begins at 12:00 p.m on April 6, 2017 and the last month, which ends at 12:00 p.m. on June 30, 2017. For the purposes of this Competition, a “week” is defined as beginning at 12:00 a.m. each Sunday and ending at 11:59 p.m. each Saturday, except for the first week which begins at 12:00 p.m. on Thursday, April 6, 2017 and ends on Sunday, April 8, 2017 and the last week, which ends at 12:00 p.m. on June 30, 2017. Entries will not carry forward to subsequent monthly and weekly random drawings, if any. All Competition Entries must be completed and submitted by 12:00 p.m. on June 30, 2017, to be eligible for the last monthly and weekly random drawing. The person uploading the Competition Entry will be deemed the entrant (the “Entrant”). If submitting a photo depicting other individuals, you must make the other individuals aware that you are entering a photo on their behalf and attest that the other individuals have agreed that you may submit such photo and you must be the parent/legal guardian of any minors featured in the photo.  In the event of a dispute as to the identity of an Entrant, the Entrant will be deemed the name appearing on the Competition Entry.  The Competition Entry must: 1) be complete to be eligible; 2) be the property of the Entrant. Sponsor has the sole discretion to determine whether a Submission qualifies as a Competition Entry. Any Competition Entry not in compliance with the above and which does not meet the requirements of these Official Rules will be disqualified. By entering, you understand and agree that your Submission may (in Sponsor’s sole discretion) be posted online for consumers to view on Sponsor-selected sites. Sponsor will only be posting select photos (in their sole discretion). Sponsor reserves the right to remove any posted Submissions, in its sole discretion, even if the Submission has already been made available to the public. Participation is subject to disqualification of all Competition Entries, if multiple accounts are used by the same person. As applicable, normal Internet access and data/usage charges imposed by Entrants’ online/mobile service will apply.

4.Competition Entry Requirements: By entering, you agree to waive any rights you may have to the Competition Entry submitted. The Competition Entry, or portion thereof, must not contain obscene, profane, lewd, defamatory or inappropriate content, or be disparaging to Sponsor, as selected in Sponsor’s sole discretion. Competition Entries must be in keeping with Sponsor's image and may not be offensive, as selected by Sponsor in its sole discretion, nor can it defame or invade publicity rights or privacy rights of any person, living or deceased, or otherwise infringe upon any person's personal or proprietary rights. Entrants may not copy or otherwise plagiarize the Competition Entry from any source. All Competition Entries must be the sole, original work of the Entrants. Any Competition Entry or portion thereof that is, in the Sponsor’s sole discretion, obscene, profane, lewd, defamatory, inappropriate, disparaging, offensive or contains proprietary right of any person living or deceased (including but not limited to rights of privacy or publicity or portrayal in a false light) or entity, or is otherwise objectionable, will not be considered and may disqualify the Entrant. Competition Entries should not contain any third party materials (other than the name of the restaurant associated with Competition Entry), or otherwise violate or infringe (or possibly infringe) any copyright, trademark, logo, mark that identifies a brand (other than Hellmann’s or Best Foods). Sponsor may blur or black out the infringing material, in their sole discretion. Competition Entries become the property of the Sponsor and will not be acknowledged or returned. Entrants and winners acknowledge and agree that their Competition Entries become the property of the Sponsor, which thereby has the right to edit, adapt, modify, reproduce, promote and otherwise use Competition Entries in any way it sees fit. No endorsement or approval of Competition by Instagram, Facebook or Twitter is expressed or implied. Automated, script, macro or robotic Competition Entries submitted by individuals will be disqualified. Competition Entries may be posted on the Sponsor’s website, and may be posted on other non-affiliated websites, in Sponsor’s sole discretion. Any Competition Entry not in compliance with the above and which does not meet the requirements of these Official Rules will be disqualified.

5. Random Drawings: One (1) Grand Prize winner will be selected in separate random drawings on or about the following date: September 24 2017 from among all eligible Competition Entries received during the corresponding month only. The random drawings will be conducted by Liquorice Advertising (Pty)Ltd (the “Administrator”), an independent judging organization whose decisions are final on all matters relating to the Competition. The odds of winning a prize will depend on the number of eligible Competition Entries received each week and each month.

6. Prizes and Approximate Retainer Values 

Prize Number
Total Value
Weber braai (gas)
Top of the ranger cooler
Skottle braai with gas
R1000 Yuppiechef vouchers
R100 Burger Route gift cards to use at another place
R20 coupon off Hellmann's instore
R100 Uber vouchers


The ARV of the prizes listed are subject to price fluctuations in the consumer marketplace based on, among other things, any gap in time between the date the ARV is estimated for purposes of these Official Rules, and the date the prizes are awarded or redeemed. If the actual purchase price of a prize is less than the ARV stated herein, the prize winner will NOT be entitled to a check, cash or other form of payment for the price difference. Gift cards subject to restrictions and expiration dates may apply. Prizes are awarded “as is” without any warranty or guaranty of any kind. Limit one (1) Prize per person. No substitution or transfer of prize permitted except at the sole discretion of the Sponsor who reserves the right to substitute a prize of equal or greater value in the event the prize is unavailable.

7.General Rules: If a potential winner entered via Twitter, Facebook or Instagram, he/she will be initially notified by direct message on Twitter, Facebook or Instagram (as applicable) and must respond to directs message within forty-eight (48) hours of notification attempt or prize will be forfeited and an alternate winner will be selected. Potential winners must then follow the directions indicated in the direct message to claim the prize and complete registration and provide an assignment of rights within a time period specified by Sponsor or prize will be forfeited and Sponsor will have no further obligation to such winner and an alternate winner will be selected. If a potential winner entered via the Competition Website, he/she may be notified via email and must confirm his/her mailing address and provide an assignment of rights within five (5) days of notification attempt or prize will be forfeited and an alternate winner may be selected. Return of prize/prize notification as undeliverable or failure to reply to comment/email may result in disqualification and alternate prize winner will be selected. Prizes are nontransferable and no cash substitutions are allowed except by the Sponsor, who reserves the right to award a prize of equal or greater value. Prizes will be delivered within 6-8 weeks after winner confirmation. Competition winners and all Entrants, as a condition of entry into the Competition, agree to release and hold harmless Sponsor and its Administrators, each of their respective agencies, parents, subsidiaries, affiliates and each of their respective officers, directors, shareholders, members, employees, agents, assigns, and all others associated with the development and execution of the Competition (collectively the “Released Parties”) from and against any and all liability, claims or actions of any kind whatsoever for injuries, damages, or losses to persons or property which may be sustained in connection with submitting a Competition Entry or otherwise participating in any aspect of the Competition, the receipt, ownership or use of prize awarded or any typographical or other error in these Official Rules or the announcement or offering of the prizes. Winners assume all liability for any injury or damage caused, or claimed to be caused by participation in the Competition or use or redemption of the prizes. Acceptance of prize constitutes permission to use winners’ names, likenesses, Competition Entries and Submissions for promotional purposes (including any possible public relations opportunities) without further compensation except where prohibited by law. By entering, Entrant accepts and agrees to be bound by these Official Rules. Competition Entries will be declared to be made by the authorized account holder of the email address associated with the Instagram/Twitter account or email address inputted at time of Competition Entry. Sponsor reserves the right at its sole discretion to disqualify any individual that tampers or attempts to tamper with the entry process or the operation of the Competition; violates the Official Rules; acts in an unsportsmanlike or disruptive manner; or acts with intent to annoy, abuse, threaten or harass any other person. The Released Parties are not responsible for technical, hardware or software malfunctions, telephone failures of any kind, lost or unavailable network connections, or failed, incorrect, inaccurate, incomplete, garbled or delayed electronic communications, whether caused by the sender, by any of the equipment or programming associated with or utilized in the Competition which may limit the ability to participate, or by any human error which may occur in the processing of the Competition Entries in the Competition. Competition Entries generated by script or bot are not eligible. Sponsor reserves the right to cancel, terminate or modify the Competition if it cannot be completed as planned for any reason, including but not limited to infection by computer virus, bugs, tampering, unauthorized intervention, technical failures or corruption of any sort. In such event, Sponsor will award the applicable prizes from eligible Competition Entries received each week and each month prior to cancellation as outlined above. Void where prohibited by law and subject to all federal, state and local laws. As a condition of entering the Competition, Entrant  agrees that: 1) under no circumstance will entrant be permitted to obtain awards for, and Entrant hereby waives all rights to claim, punitive, incidental, consequential or any other damages, other than for out-of-pocket expenses; 2) all causes of action arising out of or connected with the Competition, or prizes awarded, shall be resolved individually, without resort to any form of class action; and 3) any and all claims, judgments, and award shall be limited to actual out-of-pocket costs incurred, but in no event will Entrant be entitled to receive attorneys’ fees or other legal costs. 

8.WINNERS LIST: For the names of the Winners, available Octobert 1, 2017, send a stamped, self-addressed envelope by September 30 2017, to: The Burger Route Competition - Winners, 7 Rydall Vale Crescent, La Lucia, Durban, 4019. Attn: S, Winn.

9.Sponsor/ Administrator: The Sponsor of the Competition is Unilever, P.O.Box 4923, Durban, 4000. The Administrator of the Competition is Liquorice Advertising (Pty) Ltd, (2005/005882/07).